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    Dongfangliang (Oriental Brightness) is brightening countryside
    Author:By li Zhonghua and Wang Nan    Dtime:2016-08-31 10:14:20   Source:Datong Daily   

      By Li zhonghua and Wang Nan (Datong Daily)

      When it comes to Dongfangliang millet, people in Beijing know it, so do the people in European.

      Dongfangliang is a well-known trademark in China, which is protected by   National Protection of Geographical Indications. Its millet product series have been served the NPC and CPPCC for many years and were selected as the special product for the Beijing Olympic Games in 2008. Having been rated as "the Olympic Games outstanding supplier of grain and oil products”, manufacturers of Dongfangwuhua company has passed ISO9001 international quality management system certification and HACCP certification. Millet series products have passed QS certification, certification of green food and organic product certification. In addition, they have won the farmer SEC gold medal of the seventh, ninth and tenth, which is the main makers of the new national standard.

      Dongfangwuhua company is a leading enterprise in poverty alleviation. During the 12th Five-Year, it received 4 million 600 thousand yuan for poverty alleviation and 126 million yuan for a total investment of  enterprises. The annual radiant drives millet grains planting 9500 households, of which are 1530 poor households and the poverished population is 3967.

      The most difficult thing in millet planting is thinning out seedlings. Dongfangwuhua company has sent their technical personnel to settle this difficulty through chopping-out by chemical agent, which frees many growers from the heavy labour work. Peasants in Jiangguanzhuang Village Zuotuan Township Guangling County planted 1100 acres 5 years ago and now it has been extended to 2700 acres. Peasants in Sanjianfang Village Yixing Township do not worry about thinning busy since the adoption of chopping-out by chemical agent. Now the millet cultivated area in Guangling County has reached 51000 acres. Planting base of Dongfangwuhua company has extended to 6 counties.

      Dongfangwuhua company has become one of the top 10 coarse grains enterprises in China. Its products are exported to Europe and other parts of the world and its sales channels have covered  WAL-MART, Carrefour, Huarun and Tmall, store No. 1, WoMaiCOM, Amazon, Jingdong and other electronic business platform. The products of millet and grains processed by Dongfangwuhua company have reached 40 thousand tons and 100 thousand tons respectively, which is the largest in North Shanxi Cereals business. With the leading of Dongfangwuhua company, every kilogram of millet has been increased from 3 yuan five years ago to 9.8 yuan at present, farmer’s income adds 2040 yuan per household and their total income adds 104 million yuan a year.

     


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